Rod Roddenberry on #thinkTREK

As you may realize, 2021 is the year of my father’s centennial, or in other words, what would have been his 100th birthday. In celebration and appreciation of his legacy, Roddenberry will be launching a year-long campaign with a variety of initiatives that we hope you will find exciting and engaging. You see, 2021 represents a chance for us all to be better, to act kinder, to be more inclusive, and to basically Think Trek. What does ‘Thinking Trek’ mean? It’s about a mindset as much as it is ethics and ideas… Thinking Trek is seeing and acting on Star Trek’s philosophies in our own personal relationships, in daily life, and in the world. I encourage you to join me in the celebration of my father’s legacy and ideology throughout all of 2021 – and to thinkTREK.

— Rod

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Where do you see Star Trek in your everyday life? Share your photos on social media and tag them #thinkTREK #seeTREK. Check out this great collection of seeing Trek:

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Do you know of a story or principle of goodness that holds up to the values embraced by Star Trek? Share these stories and concepts on social media and tag them #thinkTREK #beTREK. This is what it means to be Trek:

Be Trek this 2021


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To celebrate the incredible ideas behind Star Trek that made it so special, we are featuring brick builds which replicate iconic moments from the series. For our first piece we remember the revolutionary, interracial kiss between Lieutenant Uhura and Captain Kirk:

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