As you may realize, 2021 is the year of my father’s centennial, or in other words, what would have been his 100th birthday. In celebration and appreciation of his legacy, Roddenbery will be launching a year-long campaign with a variety of initiatives that we hope you will find exciting and engaging. You see, 2021 represents a chance for us all to be better, to act kinder, to be more inclusive, and to basically Think Trek. What does ‘Thinking Trek’ mean? It’s about a mindset as much as it is ethics and ideas… Thinking Trek is seeing and acting on Star Trek’s philosophies in our own personal relationships, in daily life, and in the world. I encourage you to join me in the celebration of my father’s legacy and ideology throughout all of 2021 – and to thinkTREK.

— Rod