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“Star Trek” Fans Unite: Roddenberry Entertainment Joins Wikia to Launch Ultimate “Star Trek” Fan Portal

By: DKC Public Relations
04/25/2013

Fans to Receive Unprecedented Access to Never Before Seen Materials From Roddenberry Archives

San Francisco (April 25, 2013) Wikia.com, the world’s leading collaborative media company and home to many of the Web’s largest social communities, in partnership with Roddenberry Entertainment, today announced the launch of the ultimate, online “Star Trek” community portal. Trek Initiative (www.trekinitiative.com) will offer a gateway for the millions of “Star Trek” fans to gather, collaborate and communicate around everything Trek, as well as secure exclusive content and share local community happenings with one another.

To celebrate the partnership, Wikia will host Eugene “Rod” Roddenberry, the son of legendary “Star Trek” creator Gene Roddenberry and president of Roddenberry Entertainment, as its guest of honor at today’s VIP Party at The Paris Club, to kick-off the Chicago Comic and Entertainment Expo (C2E2).

“’Star Trek’ fans are among the most passionate fans out there, and we are thrilled to invite them into the premiere fan portal to engage deeply around a true pop culture treasure,” said Craig Palmer, CEO, Wikia. “We are excited to work with Roddenberry Entertainment to create rich experiences for these united communities by also giving them access to exclusive memorabilia that they have never before seen.”

At launch, the portal will feature many Roddenberry assets, including a stirring commencement speech Gene Roddenberry gave in 1976, when the “Star Trek” series was reaching new heights of popularity. In the 55-minute audio, Roddenberry discusses the future of the human species and the advent of the “super TV,” and eloquently describes his motivation behind the series. Additionally, the portal will feature never-before-seen images from the set, from Gene Roddenberry’s personal life, and more. Rod Roddenberry has also authored the site’s first blog, providing insights into his motivations behind Trek Initiative, and hopes to continue to provide a unique perspective on Star Trek from inside the Roddenberry Entertainment family.

“The Trek Initiative reflects the very essence of our work to nurture and maintain the passion and integrity of the ‘Star Trek legacy’ and the work of my father,” said Rod Roddenberry. “Our fans mean everything to us and we are thrilled to be able to work with Wikia to harness the power of ‘Star Trek’ and create the perfect place to help the Trek community thrive.”

For anyone who ever uttered the words "To boldly go" or "Make it so," Trek Initiative will become a destination to celebrate all that “Star Trek” and its legacy stand for and serve as a gateway to everything Trek on the Web. It will include a directory for all Trek sites and bring together the over 30 communities currently on Wikia.com, including two of the largest on the internet - Memory Alpha and Memory Beta (which together consist of over 35,000 pages of rich content).

MEDIA CONTACT:

Rachel Carr/Courtney Greenberg
DKC Public Relations, Marketing & Government Affairs
(212) 685-4300
Rachel_Carr@dkcnews.com/Courtney_greenberg@dkcnews.com

Eric Green / Keri Dizney (for Roddenberry Entertainment)
B|W|R Public Relations
(310) 550-7776
egreen@bwr-la.com / kdizney@bwr-la.com

About Roddenberry Entertainment:
Roddenberry Entertainment is a science-fiction leader with a tradition of groundbreaking entertainment. Originally founded in 1967 by Gene Roddenberry, the company has since led a steady stable of science-fiction successes including Gene Roddenberry’s Earth: Final Conflict, Gene Roddenberry’s Andromeda and, most notably, Star Trek. Roddenberry Entertainment continues to produce entertainment for all audiences, employing a viewer-centric creative process and resulting in insightful explorations of humanity. The company’s mission is to make good on its namesake’s promise of superior science-fiction while utilizing new and varied vehicles of delivery. Building on its TV roots, this entertainment pioneer has also successfully ventured into graphic novels, documentaries, comic strips and 360° films, all the while continuing a long and unique tradition in quality merchandising. Roddenberry Entertainment has set itself apart by creating content that surpasses mere entertainment; it challenges its audiences to think, question and explore the world, as well as potential worlds beyond.

For more information on Roddenberry Entertainment, please visit www.Roddenberry.com. Roddenberry Entertainment can also be found on Facebook (facebook.com/roddenberrycom) and Twitter (twitter.com/roddenberry).

About Nexus Media Group
Starting with a simple science-fiction news website on GeoCities in 1998, Nexus Media Group operates news outlets whose contributors aren’t just journalists, they’re fans. Its flagship site, Airlock Alpha, celebrates its 15th year in 2013, and was known as SyFy Portal until Nexus Media sold its brand to NBC Universal in 2009. Nexus Media also runs the horror entertainment news site Rabid Doll, and the soon-to-relaunch ratings entertainment news site Inside Blip. Handpicked by founder Michael Hinman, the Nexus Media staff focuses on quality over quantity, and joined many others in pioneering digital media as it is today.

Nexus Media Group is based in Tampa, Florida. Follow Nexus Media on Twitter (@AirlockAlpha).

About Wikia:
Wikia is a trusted collaborative media platform. It is the definitive place for people to contribute to the assembly of original bodies of multi-media content around subjects they know and love. Using Wikia, anyone can form new communities around any subject or participate in over 300,000 existing communities by reading or contributing new content. With over 20 million pages of rich content, Wikia’s communities are the most authoritative information about any topic on the Internet. Wikia’s video game vertical (www.wikia.com/videogames) is a leading video-game focused network on the Web. Its entertainment vertical (www.wikia.com/entertainment) is the fastest growing US entertainment destination around the world. Wikia communities are increasingly embracing multi-media assets to chronicle the topics they know and love. To date, Wikia offers audiences across all ages, genders, geographies and interests over 20 million pages of content, 14M photos, and 5,000 hours of premium video content. Over the past year, Wikia’s collection of Entertainment sites has seen a 50% growth with 33 million unique global visitors, while Wikia’s collection of video game communities continue to represent the biggest video game fan voice on the web with over 30 million unique global users. Wikia Lifestyle communities have grown to 10 million unique visitors within the last year. Launched in 2006 by founders Jimmy Wales and Angela Beesley, Wikia attracts more than 70 million global unique visitors per month and is ranked a Quantcast Top 35 Internet site. www.wikia.com or @wikia



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Author: DKC Public Relations