White Room: 02B3

Press Release

Roddenberry Entertainment’s 360-Degree Movie Wins Innovation Award

By: Roddenberry Entertainment

White Room Earns President’s Award for Innovation in Filmmaking at Burbank International Film Festival

BURBANK, Calif.; September 10, 2012 — Roddenberry Entertainment, the successor of the science fiction pioneer that brought television and film audiences Star Trek, announced today that White Room: 02B3 was honored with the President’s Award for Innovation in Filmmaking at the Burbank International Film Festival, an annual event that champions independent filmmaking. Boldly going where no camera has gone before, White Room: 02B3 employs cutting edge 360-degree SA9camera technology to create an engaging, interactive audience experience.

Shooting with the world’s most advanced high-definition camera of its kind sitting in the middle of the set, Roddenberry Entertainment captured 360-degrees outward in high- definition panoramic video with no gaps or distortion during filming.

“Roddenberry is known for taking strides into new technologies and pushing entertainment boundaries. With White Room we are certainly at the nascent of a new era in filmmaking,” said Rod Roddenberry, executive producer. “Roddenberry is known for its iconic exploration of the human condition, and this filmmaking technology lets us examine the human experience from, literally, every angle.”

Starring Breckin Meyer, Tamlyn Tomita, David Blue and Rachel True, as well as Internet icons Tony Janning and Milynn Sarley, White Room: 02B3 is about six strangers who wake up in a white room to find out they are part of a bizarre experiment that could help change the face of humanity forever

“With White Room: 02B3, Roddenberry Entertainment continues to push the boundaries of cinematic filmmaking, much like Gene Roddenberry did with Star Trek. They boldly go where no filmmakers have gone before in creating a 360-degree version of this groundbreaking movie,” said Burbank International Film Festival President and Director Jeff Rector. "White Room is innovative, in its concept, scope and creativity. I am proud to honor White Room: 02B3 with the President's Innovation Award.”

While White Room: 02B3 is touring film festivals in its flat theater format, in the coming months Roddenberry will launch it as an immersive cinematic trailblazer in 360-degree dome theaters around the country and as a mobile interactive experience through smart devices. The White Room App will be the first interactive encounter with a narrative film that will simulate the dome experience by allowing the viewer to look around the room and engage with any character at any point in the story simply by rotating his/her body.

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About Roddenberry Entertainment:
Roddenberry Entertainment is a science-fiction leader with a tradition of revolutionary entertainment. Originally founded in 1967 by Gene Roddenberry, the company has since led a steady stable of science-fiction successes including Gene Roddenberry’s Earth: Final Conflict, Gene Roddenberry’s Andromeda and, most notably, Star Trek. Roddenberry Entertainment has continued to bring the Roddenberry philosophy to a new generation and has evolved its groundbreaking science fiction into an innovative, multimedia portfolio of graphic novels, comics, television and film projects, while continuing its unique tradition in quality merchandising. With insightful explorations of humanity, Roddenberry Entertainment has set itself apart by creating smart and provocative science fiction that challenges its audiences to think, question and explore the world, as well as those beyond. For more information on Roddenberry Entertainment please visit Roddenberry Entertainment can also be found on Facebook and Twitter.

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Author: Roddenberry Entertainment