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Roddenberry Entertainment’s 360-Degree Movie Debuts at SCI-FI-LONDON 11

By: Roddenberry Entertainment

Groundbreaking new film to launch at UK’s leading genre event

LOS ANGELES, Calif.; March 14, 2012 —— Roddenberry Entertainment, the successor of the science fiction pioneer that brought television and film audiences Star Trek, announced today that its innovative film White Room: 02B3 will debut in May at the 11th Annual Festival of Science Fiction and Fantastic Film in the Short Film category. Shot with the world’s most advanced high-definition 360-degree camera, the film stars Breckin Meyer, Tamlyn Tomita, David Blue and Rachel True, as well as Internet icons Tony Janning and Milynn Sarley.

Boldly going where no camera has gone before, Roddenberry Entertainment used cutting edge 360-degree SA9 camera technology to create an engaging, interactive audience experience. Sitting in the middle of the room, the camera captures 360-degrees outward in high-definition panoramic video with no gaps or distortion during filming.

“The camera was built to tell stories in new ways, taking movie making and movie watching to a whole new level,” said Tory Ireland Mell, writer and producer for the film. “It’s an engaging and interactive experience, as the viewer can now involve himself in the scene, following any character throughout the film.”

With a 360-degree camera all actors are filmed simultaneously, presenting a unique challenge for director Greg Aronowitz. The script has to incorporate relevant information for characters that would normally be off camera, and every actor in the room has to be in character while the camera is rolling with no opportunities to cut until the end of a scene.

“Working on White Room was very unique because we were literally closed off in a room. No crew, no director, everyone else was on the outside,” said Tony Janning. “After a few takes I really started to feel like I was trapped in there. It added so much to everyone's performance and commitment level. I loved every minute of it.”

While White Room: 02B3 is premiering at film festivals, Roddenberry will also launch it as an immersive cinematic trailblazer in 360-degree dome theaters around the country and as an interactive experience online. A click-and-drag function will simulate the dome experience.

“Roddenberry is known for more than science fiction; it’s known for its exploration of the human condition, its respect for humanity, its ability to show us what we’re capable of,” said Rod Roddenberry, executive producer. “Roddenberry is also known for taking strides into new technologies and pushing entertainment boundaries. With White Room we are certainly at the nascent of a new era in filmmaking.”

The film is about six strangers who wake up in a white room to find out they are part of a bizarre experiment that could help change the face of humanity forever. Filmed on a set constructed with pieces of science fiction history, including props from Blade Runner and Reel Steel, White Room: 02B3 is a genuine Roddenberry endeavor which examines humanity from, literally, every angle.

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About Roddenberry Entertainment:
Roddenberry Entertainment is a science-fiction leader with a tradition of revolutionary entertainment. Originally founded in 1967 by Gene Roddenberry, the company has since led a steady stable of science-fiction successes including Gene Roddenberry’s Earth: Final Conflict, Gene Roddenberry’s Andromeda and, most notably, Star Trek. Roddenberry Entertainment has continued to bring the Roddenberry philosophy to a new generation and has evolved its groundbreaking science fiction into an innovative, multimedia portfolio of graphic novels, comics, television and film projects, while continuing its unique tradition in quality merchandising. With insightful explorations of humanity, Roddenberry Entertainment has set itself apart by creating smart and provocative science fiction that challenges its audiences to think, question and explore the world, as well as those beyond. For more information on Roddenberry Entertainment please visit Roddenberry Entertainment can also be found on Facebook and Twitter.

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Author: Roddenberry Entertainment