Black Friday


Trevor Roth

C.O.O. / Head of Development
Roddenberry Entertainment

Trevor Roth has played an integral role in pushing the Roddenberry legacy into the 21st century. Teaming up with business partner and longtime friend, Rod Roddenberry, Roth has developed and produced innovative science-fiction entertainment properties that remain true to traditions of the late Gene Roddenberry, creator of Star Trek. He has implemented a strategic plan to expand on the company’s history of groundbreaking scifi by delivering amazing new characters, worlds and stories using media vehicles that were, and were not, available to the company’s founder.

Since joining Roddenberry Entertainment in 2004, Roth has spearheaded the organization’s development process. He created the critically-acclaimed graphic novel series Days Missing as well as Roddenberry’s original comic strips, Rod & Barry and Gene’s Journal. He served as Producer on the company’s documentary, Trek Nation, as well as Executive Producer on a first-of-its-kind 360 degree film, White Room:02B3. Roth will also play the role of Executive Producer on the variety of projects the company has currently set for television development.

In addition to his role in development, Roth is responsible for managing all day-to-day operations of the company, implementing multi-year brand initiatives that position Roddenberry Entertainment as a continued leader in the world of science fiction. He is also credited with reshaping the company’s successful merchandising arm and building its significant online presence.

Prior to joining Roddenberry Entertainment, Roth spent almost a decade in the world of advertising and marketing. As Managing Supervisor at creative agency WongDoody, Roth worked on a variety of international brands and campaigns including MGM Home Entertainment, Johnny Rockets restaurants and Alpine Electronics as well as new business development. Roth began his career at the leading Los Angeles advertising agency Asher & Partners, where he was an instrumental player on the agency’s premiere account, California’s award-winning Anti-Smoking Campaign. The iconic campaign featured images of a cancer victim smoking through her tracheotomy tube and a Marlboro Man-type cowboy talking about his emphysema.

Trevor Roth is a magna cum laude graduate of the University of California, Los Angeles with a B.A. in Sociology and a minor in Film. Roth lives in Los Angeles with his wife and two daughters.